THE ACO
The American Cornhole Organization, the ACO, was established in 2005 and is headquartered in Camp Dennison, OH. The ACO is the world governing body for the sport of cornhole, offering official cornhole rules, certified products, listings for cornhole tournaments near me, and comprehensive information about cornhole events.
Creative Direction
Accounts Management
Ad Creative / Placement / UTM Tracking
Media Production + Design
Event Promotion
UGC Content
The ACO came to Filmatic with a big challenge: make their flagship event, Worlds 19, more successful and visible than ever while also boosting merchandise sales, memberships, and event participation in the long run. Worlds 19 is their biggest event of the year, so it needed to draw in record numbers and reinforce ACO’s reputation as the OG leader in the cornhole community. We jumped right in, starting with a deep dive into the ACO’s brand and audience, while crafting a strategy that was both creative and carefully planned out.
AD CREATIVES / Strategy
We created strong ad strategies that targeted both broad and specific audiences within the cornhole community. Our team designed engaging ads that spoke directly to different groups—whether they were hardcore players, casual fans, or newcomers. By using advanced UTM tracking, we closely monitored ad performance and made ongoing adjustments to improve results. We placed these ads across multiple platforms, ensuring the ACO's message reached the right people, wherever they were online.
SOCIAL MEDIA DESIGN + placement
Knowing the importance of social media, we focused heavily on professional design and content placement. Our creative team produced high-impact visuals and dynamic content for platforms like Instagram, Facebook, and Youtube, where the ACO’s audience is most active. This included eye-catching graphics, teaser videos, and behind-the-scenes glimpses of tournaments, all aimed at building anticipation and boosting engagement. Our strategic placement ensured that this content reached the right audience at the right time.
UGC CONTENT CREATION
To raise the ACO's social media presence and overall brand image, we leveraged user-generated content (UGC). We encouraged fans and players to share their experiences, creating ongoing hype around the ACO's events. Our team curated this content and integrated it into their social media strategy, adding authenticity and fostering a community-driven narrative. This approach not only strengthened the connection with current members, but attracted new fans over time.
