Client Objective
The primary objective was to showcase the superior craftsmanship and high-quality materials of the Memphis bag and other products. Filmatic was tasked with creating a suite of creative assets, starting with video production storytelling that highlighted the meticulous handcrafting process and the timeless appeal of Andar’s products. High-resolution photography was also crucial, capturing the intricate details and textures of the products for use across Andar’s marketing channels.
This collaboration aimed to develop a cohesive and visually striking brand presence, attracting discerning customers who value luxury and practicality. By leveraging Filmatic’s expertise, Andar sought to make a lasting impression, driving increased engagement and sales, and reinforcing their position as a leading provider of premium, handcrafted goods.
Our Approach
Since Andar’s best-performing content was high-quality social media reels, the Filmatic team got to work creating more, including strategic photography. Scouting locations, partnering with creators and local business owners, and developing numerous digital campaigns all went into the pre-production process.
Our Approach
After finalizing the details, we brought together our team of creators and stylists to make the concepts come to life. We shot in the vibrant heart of downtown Spokane and in a sunny, picturesque park. Our goal was to capture high-quality images and videos that really showcased Andar’s products. We also selected models who perfectly represent the brand’s target audience.
