FINDLAY

FINDLAY

Overview

Findlay, a prominent automotive dealership, sought to elevate awareness for the reintroduced Dodge Hornet and captivate Gen Z car buyers. They partnered with Filmatic to develop an innovative video campaign that would set them apart in the competitive automotive market. Recognizing the unique opportunity to connect generations through automotive nostalgia, they crafted a strategy that would resonate with younger audiences while honoring the Hornet's legacy.

The Goal

The Goal

The primary objective was to create a compelling video campaign appealing to Gen Z car buyers while leveraging the Dodge Hornet's nostalgic appeal. Findlay aimed to position the new Hornet as a bridge between generations, connecting young drivers with their parents' automotive experiences. By blending retro aesthetics with modern appeal, they sought to make the Hornet an attractive choice for the next generation of drivers.

The primary objective was to create a compelling video campaign appealing to Gen Z car buyers while leveraging the Dodge Hornet's nostalgic appeal. Findlay aimed to position the new Hornet as a bridge between generations, connecting young drivers with their parents' automotive experiences. By blending retro aesthetics with modern appeal, they sought to make the Hornet an attractive choice for the next generation of drivers.

Just like Dad's

Filmatic partnered with the North Idaho State Fair to create "Just Like My Dad's," a retro-inspired video for the new Dodge Hornet. This nostalgic piece blended vintage aesthetics with modern appeal, connecting young buyers to their parents' automotive memories. The campaign positioned the Hornet as a bridge between generations, appealing to Gen Z drivers while honoring the model's legacy.

Begin With Meaning

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