Dodge Hornet

Overview

Findlay, a prominent automotive dealership, sought to elevate awareness for the reintroduced Dodge Hornet and captivate Gen Z car buyers. They partnered with Filmatic to develop an innovative video campaign that would set them apart in the competitive automotive market. Recognizing the unique opportunity to connect generations through automotive nostalgia, they crafted a strategy that would resonate with younger audiences while honoring the Hornet's legacy.

Findlay, a leading automotive dealership, partnered with Filmatic to boost awareness for the reintroduced Dodge Hornet among Gen Z buyers. They developed an innovative video campaign that leveraged automotive nostalgia to connect generations, aiming to stand out in the competitive market while honoring the Hornet's legacy and appealing to younger audiences.

The GOAL

The primary objective was to create a compelling video campaign appealing to Gen Z car buyers while leveraging the Dodge Hornet's nostalgic appeal. Findlay aimed to position the new Hornet as a bridge between generations, connecting young drivers with their parents' automotive experiences. By blending retro aesthetics with modern appeal, they sought to make the Hornet an attractive choice for the next generation of drivers.

Findlay aimed to create a compelling video campaign for the Dodge Hornet that appeals to Gen Z buyers by leveraging nostalgia. The goal was to position the new Hornet as a bridge between generations, blending retro aesthetics with modern appeal to attract young drivers while honoring their parents' automotive experiences.

Just like MY DAD's

JUST LIKE MY DAD's

Filmatic partnered with the North Idaho State Fair to create "Just Like My Dad's," a retro-inspired video for the new Dodge Hornet. This nostalgic piece blended vintage aesthetics with modern appeal, connecting young buyers to their parents' automotive memories. The campaign positioned the Hornet as a bridge between generations, appealing to Gen Z drivers while honoring the model's legacy.