MVMI

MVMI

Overview

MVMI Sleep is on a mission to redefine what a pillow can be. Frustrated with flat, floppy, and overheated pillows, the founders set out to create a design that actually solves the problem — not just repackages it. Their flagship product, the MVMI Pillow, features a patented multi-chamber construction that locks the fill into place, maintaining shape and support throughout the night.

"This is Mike"

"This is Mike"

Filmatic created "This Is Mike," following an ambitious professional who outperforms his competition by starting each day recharged with MVMI's 6-chamber pillow. This character-driven campaign shifted focus from product features to positioning quality sleep as the competitive edge. By connecting MVMI's engineered pillow to Mike's daily achievements, we crafted a message that resonated with performance-driven individuals seeking every advantage in their pursuit of success.

Filmatic created "This Is Mike," following an ambitious professional who outperforms his competition by starting each day recharged with MVMI's 6-chamber pillow. This character-driven campaign shifted focus from product features to positioning quality sleep as the competitive edge. By connecting MVMI's engineered pillow to Mike's daily achievements, we crafted a message that resonated with performance-driven individuals seeking every advantage in their pursuit of success.

Variations

Begin With Meaning

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FILMATIC

HELLO@FILMATIC.US

SEATTLE WA // DENVER CO


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