GIRl you called a friend - Sydney Dale

Sydney Dale, an emerging sensation in the music world, possesses a talent that sets her apart. With a voice that's nothing short of mesmerizing, she's creating waves that resonate far and wide. While she calls the Pacific Northwest home today, her journey has taken her from the rugged landscapes of Alaska to the soulful vibes of Southern Georgia. Rapidly growing her online presence through social media, Sydney's reach continues to expand as fans flock to her captivating performances and authentic storytelling. Additionally, she is licensed with a renowned music production company in Nashville, further solidifying her place in the industry and promising an exciting future ahead.

Overview

Sydney Dale approached Filmatic with the idea of creating a music video for her new single “Girl You Call A Friend.” With her talented voice and incredible eye for detail, Sydney was in need of a creative process for her soon-to-be hit single. So we said yes.

THE LOOK

We embraced a nostalgic film style that perfectly complements the theme of high school relationship drama. Our editing aimed to evoke a sense of wistful reminiscence, transporting audiences back to their own youthful experiences. We drew significant inspiration from the distinctive aesthetic of A24 films, particularly in our use of lighting and color. This approach not only heightened the emotional depth of the narrative but also gave the video a cinematic quality, resonating with viewers on a deeply personal level.

OUR Approach

Filmatic got to work scouting locations, storyboarding, writing scripts, casting, and designing sets. From the initial planning and concept development, the team planned and created a strategy that was both effective and magnificent. This approach ensured that when the production moved into the execution phase, all components were in place correctly.

EXECUTION

We jumped into action, bringing Sydney Dale’s music video vision to reality. We started by adjusting lighting and camera angles according to the storyboard and strategy, and setting up locations (including a retro dusk ice cream stand) to bring the idea to life.

Aside from the music video production, Filmatic created album covers, captured an array of photos, and created social media reels as pre-releases to market the music video release date.

THE RESULT

The end result was a visually stunning and engaging masterpiece, featuring shots that perfectly captured Sydney's performance, and compelling narrative elements that brought all visions to life.

Besides going above and beyond, Filmatic was present and attentive to Sydney every step of the way. Ultimately ensuring a smooth creative process and a commercial-grade music video.