INSANE IMPACT X NORTHWESTERN
INSANE IMPACT X NORTHWESTERN
INSANE IMPACT X NORTHWESTERN
When Insane Impact and Northwestern University joined forces with us in Evanston, Illinois, to showcase their state-of-the-art LED displays and ribbon boards in action at Martin Stadium, we knew this collaboration would be special. Our mission was to capture how Insane Impact's technology transforms the game day experience for the Wildcats' passionate fanbase, delivering those larger-than-life moments that unite an entire stadium. When you combine college football tradition with cutting-edge display technology, marketing magic happens.
When Insane Impact and Northwestern University joined forces with us to showcase their state-of-the-art LED displays and ribbon boards in action at Martin Stadium in Evanston, Illinois, we knew this collaboration would be special. Our mission was to capture how Insane Impact's technology transforms the game day experience for the Wildcats' passionate fanbase, delivering those larger-than-life moments that unite an entire stadium. When you combine college football tradition with cutting-edge display technology, marketing magic happens.
insane impact branding video
insane impact branding video
The problem
The problem
How do you showcase industrial-sized LED technology without losing the human element that makes game day special? Traditional product videos focus on specs and screens, missing the magic that happens when 40,000 fans react to a perfectly-timed replay or see themselves on the big screen. Insane Impact and Northwestern needed to show their cutting-edge display technology while capturing the heart of football tradition - the roar of the crowd, the pride of purple, and those unforgettable moments that unite an entire stadium. It wasn't just about showing off massive screens; it was about telling the story of how technology enhances tradition.
How do you showcase industrial-sized LED technology without losing the human element that makes game day special? Traditional product videos focus on specs and screens, missing the magic that happens when 40,000 fans react to a perfectly-timed replay or see themselves on the big screen. Insane Impact and Northwestern needed to show their cutting-edge display technology while capturing the heart of football tradition - the roar of the crowd, the pride of purple, and those unforgettable moments that unite an entire stadium. It wasn't just about showing off massive screens; it was about telling the story of how technology enhances tradition.
the look
The purple pride of Northwestern athletics provided the perfect backdrop for showcasing Insane Impact's displays. We set out to capture the electric atmosphere where tradition meets technology - from the student section's energy to alumni's proud cheers, all amplified by massive screens that make every play feel legendary. The golden hour shots of Ryan Field's iconic architecture contrasted beautifully with the vivid LED displays, creating a perfect harmony of heritage and innovation.
the look
The purple pride of Northwestern athletics provided the perfect backdrop for showcasing Insane Impact's displays. We set out to capture the electric atmosphere where tradition meets technology - from the student section's energy to alumni's proud cheers, all amplified by massive screens that make every play feel legendary. The golden hour shots of Ryan Field's iconic architecture contrasted beautifully with the vivid LED displays, creating a perfect harmony of heritage and innovation.
the look
The purple pride of Northwestern athletics provided the perfect backdrop for showcasing Insane Impact's displays. We set out to capture the electric atmosphere where tradition meets technology - from the student section's energy to alumni's proud cheers, all amplified by massive screens that make every play feel legendary. The golden hour shots of Ryan Field's iconic architecture contrasted beautifully with the vivid LED displays, creating a perfect harmony of heritage and innovation.
OUR Approach
OUR Approach
We crafted a comprehensive shooting strategy that honored both brands. Through a carefully choreographed mix of aerial shots showcasing Northwestern's beautiful campus and stadium, crowd reactions, and intimate game moments, we created a narrative that showcases how Insane Impact's technology enhances the Big Ten game day experience. We utilized multiple camera setups to capture both the massive scale of the displays and their crystal-clear quality, while making sure Northwestern's brand identity shined through every frame.
Filmatic got to work scouting locations, storyboarding, writing scripts, casting, and designing sets. From the initial planning and concept development, the team planned and created a strategy that was both effective and magnificent. This approach ensured that when the production moved into the execution phase, all components were in place correctly.
THE RESULT
THE RESULT
The final piece exceeded both Insane Impact and Northwestern University's expectations, delivering a powerful story of how modern technology enhances traditional college athletics. Through authentic fan moments, stunning game day footage, and the pride of Big Ten football, we created content that demonstrates the true impact of these displays while capturing the distinctive Northwestern game day experience. The video now serves as a cornerstone piece for both organizations' marketing efforts, showcasing their commitment to delivering an elite fan experience.
