Silver Mountain

Silver Mountain

Silver Mountain

Silver Mountain Resort

Silver Mountain spans two peaks - Kellogg and Wardner. Offering 1,600 acres of skiable terrain with a vertical drop of 2,200 feet. The resort features 73 named trails. The longest run, Centennial Trail, stretches 2.5 miles. Access to the slopes is provided by the world's longest single-stage gondola, a 3.1-mile ride from the base village in Kellogg to the Mountain Haus lodge.

The challenge

The problem

Silver Mountain Resort

Silver Mountain needed to transform their online presence and create a magnetic brand image that would attract adventure seekers from around the globe. The task: craft a multi-faceted content strategy that would not only showcase the resort's offerings but also capture the essence of the Silver Mountain experience.

Silver Mountain spans two peaks - Kellogg and Wardner. Offering 1,600 acres of skiable terrain with a vertical drop of 2,200 feet. The resort features 73 named trails, catering to all skill levels: 20% beginner, 40% intermediate, 30% advanced, and 10% expert. The longest run, Centennial Trail, stretches 2.5 miles. Access to the slopes is provided by the world's longest single-stage gondola, a 3.1-mile ride from the base village in Kellogg to the Mountain Haus lodge.

OUT AND ABOUT

Our strategy was simple, innovative, and uncompromising. We got work creating: a cinematic long-form YouTube video to immerse viewers in the Silver Mountain experience, beautiful photo and video marketing/ad assets, a website header video, branded photography, attention-grabbing social media reels, and event highlights to stoke up the people that weren't there.

SILIVEROXX FESTIVAL

After the success of our initial work with Silver Mountain, we were invited back to film their flagship summer event: the Silveroxx Festival. Held annually, this mountain biking and music festival draws riders and outdoor lovers from across the region. Our cinematic recap captured the energy, grit, and community spirit of the weekend-helping drive visibility, FOMO, and next-year ticket interest.

SOCIAL MEDIA CONTENT

Filmatic created social media reels and marketing ad assets for Silver Mountain that were designed to capture attention and drive action. These reels stood out on social feeds, boosting engagement, while our tailored ad assets maximized the impact of their campaigns, significantly increasing their online presence and attracting more visitors.

SOCIAL MEDIA CONTENT

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(C) 2024 FILMATIC STUDIOS
(C) 2024 FILMATIC STUDIOS
(C) 2024 FILMATIC STUDIOS